How to Start a Cooking Show ~ Create Cooking Video Cookbook



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Breaking Into and Succeeding as a Cooking Show Host
How to Start a Cooking TV Show
How to Start a Domestic Goddess TV Show

The cooking show genre purportedly started with Dione Lucas, the first female graduate of the Parisian cooking school Le Cordon Bleu. By the time she had her first cooking show, To The Queen’s Taste, she was already a chef to be reckoned with. In the 1930s she took what she had learned there and opened a London-based extension of her alma mater. Later she opened another in New York, as well as a Cordon Bleu restaurant. To The Queen’s Taste ran from 1948 to 1949 on CBS. Later she had another, The Dione Lucas Cooking Show.

Julia Child followed in her footsteps and came to even greater fame by bringing the art of French cooking into American homes. Like Dione, Julia also enrolled in Le Cordon Bleu. There she met Simone Beck and Louisette Bertholle, with whom she opened a cooking school, L'Ecole des Trois Gourmandes, to teach French cooking to American women.

In an interview much later she cited as one of her proudest accomplishments her innovation of lining the oven with quarry tile in order to make French bread in the home kitchen. The three jointly wrote Mastering the Art of French Cooking based mainly on that experience. The book became a best-seller and eventually led to Julia’s first TV show, The French Chef. This was followed by others, such as Cooking with Master Chefs and Baking With Julia, as well as the instructional video cassette series The Way To Cook.

Martha Stewart is probably the originator of the domestic goddess show, but she wasn’t the one to coin the phrase. That honor goes to TV personality Roseanne.

In the early ‘80s, her stand-up comedy performances turned on the topic of being an American middle-class housewife, an unglamorous role with responsibilities and expectations she constantly poked fun at. Accordingly she billed herself as “the domestic goddess,” a title she said was much preferable to “housewife.” She went on to host a cooking show of the same name, debuting in 2003, but Roseanne remains well-known not for it but for her long-running family sitcom in the late ‘80s.

A huge factor cooking shows and domestic goddess shows address is the high-speed, high-stress lifestyle most of us live today. Children don’t so much learn cooking “by osmosis,” not when their parents don’t have time to spend in the kitchen. Eating right is hard when it’s so much easier to just grab a burger from the local fast food joint as we fly from appointment to appointment.

The kind of TV show and/or video you’d like to create can help this busy people out, teaching them those kitchen skills that, in a more relaxed age, their parents would have taught them—and teaching them specifically how to adapt those skills to today’s decidedly non-relaxed lifestyle!

Another reason these shows are in huge demand is the potential for cultural expansion. Cooking shows can bring the world to the viewer who may never have set foot outside his or her home country before. The dramatic growth, in suburban areas as well as urban centers, of diverse ethnic restaurants—Thai, Ethiopian, Mediterranean, Latin American, in addition to the more usual Chinese, Italian, and Mexican—points to an increasing interest in getting to know the world outside one’s borders, if only via the taste buds. Cooking shows that focus on the cuisine of these cultures offer the viewer a key to an exotic world, an escape from the mundane one.

Yet another clue to why these shows are a booming business is this: they’re educational. Many of us feel a little guilty about the amount of time we spend in front of the TV, doing nothing more strenuous than lifting potato chips to our mouths for hours of entertainment at a time. But if what we’re watching teaches us something, then the TV ceases to be just entertainment.

What we learn, we can take away with us into the real world, maybe even share it with others.

· Haven’t you ever been tempted to run right out to the grocery after watching your favorite celebrity chef do something wonderful with a pound of trout and some tarragon?
· Didn’t it make you feel like you’d done something worthwhile with your time in front of the television?

That same feeling will keep your audience repeatedly tuning in to your show.

A study on the audiences of the Food Network says that its highest viewer demographic is women ages 18-54. This statistic is raised in connection with online streaming and other Internet forms of access; it says that 44% of Food Network’s online viewers (people who downloaded its webcasts) are female.

United Media Licensing describes Food Network’s target demographic further: ages 25-54, well-educated, upper income, brand loyal, and Internet users. Further, according to Media Life magazine the Food Network is beginning to seek out younger viewers.

Some cooking shows are targeting less traditional sectors; for instance, the show Cooking Without Looking is aimed at empowering the blind and visually impaired to cook for themselves. And a large variety of “geek-oriented” and “DIY” cooking shows are springing up, highlighting the science of cooking as in Alton Brown’s Good Eats; a new show on Revision3, Ctrl-Alt-Chicken, in which the hosts attempt various meals from a standpoint of total cooking ignorance but formidable engineering expertise; Food Network’s How To Boil Water teaching basic techniques to the cooking neophyte; and other shows employing unconventional tools in the process of making dinner, such as a household iron for “pressing” quesadillas.

Do you know?

The television distribution market is expected to see increases, with its fastest-growing category in the United States being video-on-demand. VOD is predicted to reach $3.9 billion in 2010. In Canada, it’s expected to outpace pay-per-view by 2009.

Now, how much money can you make?

With all the above choices, your income potential is literally unlimited. There are several scenarios, depending on which path you choose:

New cooking TV show host most likely sell videos offered through their complimentary public TV show
You can expect to sell 20 to 100 copies per episode aired, earning you $200 to $1,000 per week
Once you hit commercial TV channel, you can expect to earn a six-figure income annually
With a few cookbooks in the market earning you a few thousand dollars per month, you can expect to earn $30,000 extra annually
Total earning per year: a potential million-dollar once your image and show are established worldwide
The experience: priceless

Need we say more?
This eGuide provides insightful information, advices and tips for anyone who is contemplating to become a cooking or domestic goddess TV show creator or producer. Numerous hard-to-find resources are included to help you locate pertinent information.

About the Authors

Jennie S. Bev is THE fashion, image and fun careers expert, whose reputation has been acknowledged by prestigious media internationally. She has been profiled and mentioned in Entrepreneur, Teen People, Canadian Business, Home Business, Dong (France), San Francisco Chronicle, The Independent, Daily Southtown, The Arizona Republic, Femina (Asia) and Dewi (Asia).

Editor-in-Chief Jennie S. Bev was named 2003 EPPIE Award finalist in Non-Fiction How To category for excellence in electronic publishing. She has published over 40 books and 900 articles in the United States, United Kingdom, Canada, France, Germany and Southeast Asia. She is also a college professor based in San Francisco Bay Area.

Co-author Nicole J. LeBoeuf-Little is an accomplished author, freelance writer, and web designer from the New Orleans area. She graduated from Metairie Park Country Day School and went from there to the University of Washington to pursue B.A. in English.

Her fiction and essays have been published in a diverse handful of literary and New Age magazines, including PanGaia. An aspiring novelist, she has been an annual participant in National Novel-Writing Month since 2002. She now resides in Colorado.

This 65-page instantly downloadable StyleCareer.com eGuide Breaking Into and Succeeding as a Cooking Show - Domestic Goddess TV Show Creator brings you valuable insider tips, advice and suggestions not available elsewhere to help you embark on this highly lucrative career path.

TABLE OF CONTENTS

The Myths, the Realities, and the Basics
The Myth of the Professional Chef
I can cook homemade meals, but I couldn’t cook professionally.
I have no professional education in cooking or in hospitality industry.
The Myth of the Experienced TV Producer
I have no experience in starting a TV show.
I have no experience in writing for, directing and shooting videos and I am definitely not a TV show or video producer.
I don’t know which angle to shoot.
The Myth of the High-Powered Marketer
I don’t know how to market a TV show.
The Myth of the Millionaire
I cannot pay a team of video writer, camera crew and director. I’m penniless.

Cooking and Domestic Goddess Shows in a Nutshell
Strong Statistics For the Cooking TV Show Creator
Restaurants and the Hospitality Industry
The Entertainment Industry: Movies, Television, and Home Theater
Publishing Industry: Books, Magazines and Videos about Cooking
Eating Right In This Modern Life
Top 10 Shows and Videos in this Genre

Getting To Know The Genre: Cooking and Domestic Goddess Shows
What’s the Difference?
A Brief History of Cooking and Domestic Goddess Shows
Our Modern Lifestyle: Needs, Wants, and Philosophy
Celebrity Status
Alton Brown, Good Eats
Emeril Lagasse, Emeril Live
Brini Maxwell, The Brini Maxwell Show
Rachael Ray, 30 Minute Meals
Martha Stewart, The Martha Stewart Show
Martin Yan, Yan Can Cook

Starting Your Own Show (or Video)
Anatomy of a Successful Cooking (or Domestic Goddess) TV Show Host and Creator
How Much You Can Expect To Earn
DVD Sales
Event Presentations
Television Revenue

Pre-Production
Finding an Angle
Finding Investors
Writing the Script
Hiring Production Staff
Getting Equipped
Formatting Concerns
Duplicating Alone or by Outsourcing
Packaging

Post-Production
Publicity on a Shoestring
Branding and Positioning
Promoting Yourself to TV Channels
Publishing Distribution: Books, Video Sales, and Rentals

Being Successful
Developing a Treatment
Networking and Trade Associations
Participating In Trade Shows
Auxiliary Products
Success Stories

This eGuide literally saves you hundreds or even thousands of dollars spent on professional workshops and training and hundreds of hours of research. It will help you break into the career of your dream faster without having to repeat the same mistakes that most newcomers do.

We have also included resources on the following:

Trade and networking associations where you can go to pitch TV channels in one sport
Secrets to pitching to TV channels

You can have this exclusive eGuide right away by instant download for only $67.95, which you will earn many times over with your first paid job. This special low discount price is reserved for today, Friday, May 09, 2008 only. (Regular price: $82.95)

Breaking Into and Succeeding
as a Cooking Show Creator
Regular Price: $67.95
Sale Price: $82.95

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