How to Start a Natural Organic Mineral Cosmetics Line Business



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Natural Cosmetics
Organic Cosmetics
Mineral Cosmetics

Breaking Into and Succeeding as a Natural, Organic and Mineral Cosmetics Maker
How to Start a Natural, Organic and Mineral Cosmetics Line

The demand for natural and organic personal care products—and natural or organic products in general—is increasing at breakneck speed, as consumers are becoming more aware of health and environmental issues. According to 2004 research, 66% of U.S. consumers report they use organic products at least occasionally, up from 55% in 2000.

A 2005 study by The U.S. Market for Natural and Organic Personal Care Products, 2nd Edition says that natural and/or organic personal care yearly sales are now up to $4.3 billion, possibly reaching $6.6 billion in 2010. And as of 2005, the unnatural, non-organic cosmetic industry raked in about $35 billion annually, compared with about $4.3 billion of natural or organic cosmetics.

As consumers continue to jump on to the natural bandwagon, natural cosmetics makers everywhere will continue to see a surge in sales. The typical natural and organic beauty product consumer can be of any age—from a yoga instructor baby boomer to a recent college graduate—which means that marketing possibilities for such products are endless.

Natural and organic cosmetics and bath and body products by such major brands as Kiss My Face, Aubrey Organics and Tom’s of Maine are no longer solely found at specialty health stores—they have gone mainstream and can be found at typical drug stores, supermarkets and other mass-market retailers. Whole Foods and Wild Oats are the largest natural/organic grocery chains in the United States with wide selections of natural and organic bath and body products.

The definition of "natural cosmetics" itself is tricky because there aren’t too many guidelines for distinguishing between what is considered “natural” and what isn’t. The FDA's terminology notwithstanding, there is no compulsion for cosmetics manufacturers to comply with the FDA's definition as opposed to the OCA's. Thus a product claiming to be "all natural" might in fact be so on insofar as it isn't supernatural.

As a natural cosmetics maker, it means that you have some degree of flexibility in using the ingredients. Your conscience and scientific experiences on side effects of using certain ingredients play an important role in creating the formula, consequently. Thus, you don't need to worry about the dermatologist's approval and other scientific seals of approval, as long as the ingredients used have been commonly used in other cosmetics brands and the suppliers or manufacturers are reputable. (This is a trade secret that we're revealing to you in this eGuide.)

If you think the natural cosmetics market is already saturated, think again, as there are 13 classifications of cosmetics by US FDA that you might want to consider:

1. Baby Products

· Baby Shampoos
· Lotions, Oils, Powders, and Creams
· Other Baby Products

2. Bath Preparations

· Bath Oils, Tablets, and Salts
· Bubble Baths
· Bath Capsules
· Other Bath Preparations

3. Eye Makeup Preparations

· Eyebrow Pencil
· Eyeliner
· Eye Shadow
· Eye Lotion
· Eye Makeup Remover
· Mascara
· Other Eye Makeup Preparations

4. Fragrance Preparations

· Colognes and Toilet Waters
· Perfumes
· Powders (dusting and talcum) (excluding aftershave talc)
· Sachets
· Other Fragrances Preparations

5. Hair Preparations (non-coloring)

· Hair Conditioners
· Hair Sprays (aerosol fixatives)
· Hair Straighteners
· Permanent Waves
· Rinses (non-coloring)
· Shampoos (non-coloring)
· Tonics, Dressings, and Other Hair Grooming Aids
· Wave Sets
· Other Hair Preparations

6. Hair Coloring Preparations

· Hair Dyes and Colors (all types requiring caution statement and patch test)
· Hair Tints
· Hair Rinses (coloring)
· Hair Shampoos (coloring)
· Hair Color Sprays (aerosol)
· Hair Lighteners with Color
· Hair Bleaches
· Other Hair Coloring Preparations

7. Makeup Preparations

· Blushers (all types)
· Face Powders
· Foundations
· Leg and Body Paints
· Lipstick
· Makeup Bases
· Rouges
· Makeup Fixatives
· Other Makeup Preparations

8. Manicuring Preparations

· Basecoats and Undercoats
· Cuticle Softeners
· Nail Creams and Lotions
· Nail Extenders
· Nail Polish and Enamel
· Nail Polish and Enamel Removers
· Other Manicuring Preparations

9. Oral Hygiene Products

· Dentifrices (aerosol, liquid, pastes, and powders)
· Mouthwashes and Breath Fresheners (liquids and sprays)
· Other Oral Hygiene Products

10. Personal Cleanliness

· Bath Soaps and Detergents
· Deodorants (underarm)
· Douches
· Feminine Hygiene Deodorants
· Other Personal Cleanliness Products

11. Shaving Preparations

· Aftershave Lotions
· Beard Softeners
· Men's Talcum
· Pre-shave Lotions (all types)
· Shaving Cream (aerosol, brushless, and lather)
· Shaving Soap (cake, sticks, etc.)
· Other Shaving Preparation Products

12. Skin Care Preparation (creams, lotions, powder, and sprays)

· Cleansers (cold creams, cleansing lotions, liquids, and pads)
· Depilatories
· Face and Neck (excluding shaving preparations)
· Body and Hand (excluding shaving preparations)
· Foot Powders and Sprays
· Moisturizers
· Night
· Paste Masks (mud packs)
· Skin Fresheners
· Other Skin Care Preparations

13. Suntan Preparations

· Suntan Gels, Creams, and Liquids
· Indoor Tanning Preparations
· Other Suntan Preparations

What is a contract manufacturer?
It is a professional manufacturing plant that utilizes sophisticated equipments and in-depth research development to produce high-quality cosmetics. Interestingly enough, you'd be able to have the same manufacturing company used by large cosmetics companies, to manufacture your products. (This is the trade secret we're revealing in this eGuide.)

We include a very long list of cosmetics contract manufacturer and private label companies that also offer natural, organic and mineral products. This information alone would cost you thousands of dollars elsewhere.

One of the myths in starting a cosmetics business is "starting a cosmetics line takes a lot of capital." Well, in many cases, this is simply not true, as most cosmetics (color and skincare) can cost only a few cents to $1 or $2 per item to manufacture. This means you can earn 1,000% to 3,000% per item you sell retail.

Now, how much money can you make?

With all the possibilities, your income potential is literally unlimited. Here is one scenario:

Natural cosmetics business is both highly competitive and highly lucrative. You can literally earn millions of dollars in a few short years, provided that you’ve hit mass-produced stage. Even as a home business, producing natural cosmetics would earn you at least a few thousand dollars in the beginning.

With only $0.25 to $2 cost per piece, if you sell them for $10 to $20, you literally earn 1,000%, which is a truly whopping amount. Here is an obtainable scenario to boost your confidence:

Cost of producing a bottle of body mist is $1.25.
You sell it for $15 per bottle.
Your profit is $13.75.
If you sell 20 bottles per day (retail via your Web site), you earn $275 per day.

With a 24/7 Web site, you sell your products 365 days per year, non-stop, which will earn you $100,375 annually in pure profit.

Now, can you imagine how much you’d earn annually if your products hit Sephora and other retail shops?

Need we say more?
This eGuide provides insightful information, advices and tips for anyone who is contemplating to become a natural, organic and mineral cosmetics maker. Numerous hard-to-find resources are included to help you locate pertinent information.

Editor-in-Chief Jennie S. Bev and co-authors have talked to several successful natural cosmetics makers, to provide you with the best and the most comprehensive self-study guidebook filled with insider information, tips and advice for breaking into and succeeding in this lucrative cosmetics business.

About the Authors

Jennie S. Bev is THE fashion, image and fun careers expert, whose reputation has been acknowledged by prestigious media internationally. She has been profiled and mentioned in Entrepreneur, Teen People, Canadian Business, Home Business, Dong (France), San Francisco Chronicle, The Independent, Daily Southtown, The Arizona Republic, Femina (Asia) and Dewi (Asia).

Editor-in-Chief Jennie S. Bev was named 2003 EPPIE Award finalist in Non-Fiction How To category for excellence in electronic publishing. She has published over 40 books and 900 articles in the United States, United Kingdom, Canada, France, Germany and Southeast Asia. She is also a college professor based in San Francisco Bay Area.

Co-author Nicole J. LeBoeuf-Little is an accomplished author, freelance writer, and web designer from the New Orleans area. She graduated from Metairie Park Country Day School and went from there to the University of Washington to pursue B.A. in English.

Her fiction and essays have been published in a diverse handful of literary and New Age magazines, including PanGaia. An aspiring novelist, she has been an annual participant in National Novel-Writing Month since 2002. She now resides in Colorado.

Margie Monin is a freelance writer and researcher whose interests include writing for interior design, bridal and women’s magazines. She holds a bachelor’s in English from California State University Los Angeles and is now based in Sewell, New Jersey.

This 87-page instantly downloadable StyleCareer.com eGuide Breaking Into and Succeeding as a Natural Cosmetics Maker brings you valuable insider tips, advice and suggestions not available elsewhere to help you embark on this highly lucrative career path.

TABLE OF CONTENTS

The Myths, the Realities, and the Basics
Myths and Realities
I’m Not an Herbalist or a Naturopath. Can I Make Natural Cosmetics?
I Don’t Have My Own Manufacturing Plant.
I Have Never Worked in the Beauty Industry.
I Have Never Owned My Own Business.
I Do Not Have Any Cosmetics Formula.
I Live in a Small Town.
I’m Not a Good Salesperson.
Benefits of Creating Natural Products
Benefits of Creating Your Own Natural Cosmetic Products
Benefits of Owning a Low-Cost, High-Profit Business (Six to Seven-Figure Income Potential)

Natural Cosmetics in a Nutshell
Cosmetics Classifications
Recent Trends in “Natural” and “Organic” Products
The Difference Between “Natural” and “Organic” Beauty Products
Safety First: The Nitty Gritty of Natural and Organic Ingredients
Labeling
All Natural
Hypoallergenic
Alcohol-Free
Fragrance-Free
Noncomedogenic, Nonacnegenic
Dermatologist-Tested
Laboratory-Tested
Licensing, Registration and Certification

Starting Your Own Natural Cosmetics Line
Planning Your Catalog
Skincare
Mineral powders and foundations
Color Cosmetics
Lip Plumper
Bath and Body Products
Finding the Formula

Developing Your Brand
Your Very Own Identity
Your Very Own Trademark (and Why You Should Have One)
Your Very Own Patent (or Not)

Manufacturing the Products
Private Label Manufacturing
Contract Manufacturing
Trade Associations For Private Label and Contract Manufacturers
Legalities
The Need For Non-Disclosure Agreements
The Advantages of Incorporation

Being Successful
The Exciting World of Natural Cosmetics Awaits
Wholesale Resources
Publications and References

Success Profiles

Mineral Cosmetics: Trend and Formula

Fragrance and Flavor Laboratories

Private Label and Contract Manufacturing Companies

Appendix:

Fragrance and Flavor Laboratories (to help you create the formula)
Private Label and Contract Manufacturers

This information alone would cost you a fortune if obtained elsewhere.

This eGuide literally saves you hundreds or even thousands of dollars spent on professional workshops and training and hundreds of hours of research. It will help you break into the career of your dream faster without having to repeat the same mistakes that most newcomers do.

We have also included resources on the following:

Trade and networking associations
Trade shows and expos worldwide
Learning resources
Wholesale suppliers and resources

You can have this exclusive eGuide right away by instant download for only $97.95, which you will earn many times over with your first paid job. This special low discount price is reserved for today, Friday, July 30, 2010 only. (Regular price: $117.95)

Breaking Into and Succeeding
as a Natural Cosmetics Maker
Regular Price: $117.95
Sale Price: $97.95

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