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Organic Spa Products Business

Breaking Into and Succeeding as A Natural Spa Products Maker
How to to Become A Natural Spa Products Business Owner

If you have been wondering whether starting a natural spa products business is for you, search no more, for your worries have been answered.

If I don't know anything about the business...

The spa industry is flourishing. I’d like to take part in it by making and supplying natural spa products, but I don’t know anything about the business. Can you help me?

Absolutely. In this book, you'll find information about every aspect of the industry: industry standards, different types of products and treatments, how to manufacture your products, and the different ways you can market them. You won't come away from this book knowing everything--really, who knows everything?--but by the time you turn that last page you'll be off to a great start. Keep reading.
If I don't have a formula...

I don’t have any training in chemistry, naturopath, or herbology. I don’t have a single formula or recipe. Can you show me what it takes to start making spa products?

Indubitably. We'll point you towards online recipes for home experimentation, classes to and workshops to teach you further skills--and then we'll show you how, if you'd prefer, you don't need to know any of that stuff at all. Instead, you can work with contract manufacturers and private label companies who will put their own formula to work for you. Tell them what you want; they'll make it for you and slap your label on it. No need for complex botanical or naturopathy knowledge at all, unless you want it.

If I don't have sales skills...

I don’t have any friends who are spa owners and I’m not a very good salesperson. Where can I sell the products? Are there distributors?

Yes indeed. There are plenty of distributors and wholesalers that might be interested in carrying your products. There are also sales representatives you can hire. We'll get you started finding them. Meantime, if you don't have any friends who are spa owners--make some.

Talk to the people who own the spas you visit. Talk to friends about the products you hope to make. Success in this business depends in large part on being passionate about spa products. If you are, then the rest--knowing how to sell and finding people to help you do so--is just a matter of channeling that passion effectively.
If I don't have an upscale location...

I live in a small town, not in a region where there are posh spas around. Can I still succeed as a spa products maker?

You know it. This is the age of the Internet--online sales are the norm. You don't have to live right around the corner from a luxury spa to sell those products any more. Besides an online retail outlet, you can utilize the services of distributors and manufacturers to find you markets, and you can network with spa owners at trade shows to widen your customer base.

And if it's brand image you're worried about, don't let your humble hometown stop you. On the one hand, there are many ways to focus your brand that have nothing to do with location. On the other, a location needn't be "posh" to be a selling point if it's got other areas of appeal: local natural resources, indigenous traditions, and so forth. In other words, your small town is as important to your business as you make it--very, or not at all. It's up to you!

If the economy isn't booming...

Is this business recession proof? Don’t people stop pampering themselves in a recession?

Not really. While it's true that sluggish spending is predicted for retail sales in 2008 as people scale back discretionary spending in the face of the recession, the spa business shows no sign of slowing down.

When life seems full of doom and gloom, people often turn to creature comforts to make their corner of the world a little more enjoyable--and that's where spas, home spas, and spa products come in. It only makes sense that the worst things become, the more affordable feel-good products are consumed. Natural spa products are to mention a few of them.

What are the benefits of starting this business?

Starting this business benefits you; owning your own business, doing what you love, is immensely fulfilling. It benefits your customers, too, because in addition to encouraging them to take care of themselves and make themselves feel good, you'll be offering them a higher quality, healthier, more ecologically sustainable way of doing that.

And of course starting a natural spa products business benefits the Earth. One more business with non-toxic products and environmentally sound practices is one less business without. That's good news for everyone.

Is this a high-cost business? I don’t know whether I have the starting capital.

Actually, you probably do. You don't need to rent an upscale office or retail location. You don't need to move to New York. You don't need an expensive advertising campaign. All you need is a few hundred, or better yet, a few thousand dollars to begin with to stock up your product line, a reasonable saving-up goal. And after you get started, your earning potential is limited only by your imagination.

Statistics of Spa Industry

“This fifth edition of ISPA’s Spa Industry Study shows that our industry is on solid footing and continues to evolve based on consumers’ wants and needs,” said ISPA President Lynne McNees.

The latest ISPA study only confirms what we've been seeing for several years: the industry is growing and healthier than ever. Spa locations have increased steadily: 9,865 in the U.S. at the end of 2003, 10,128 in April 2005, 13,757 by August 2006, and 14,615 in July 2007. That's a total growth of 48% in spa locations since 2003 to now. Revenue generated by in the industry has also grown, from $7.0 billion in 2003 to $9.7 billion in 2005.

The ISPA study points to a 3.4% drop in revenue from 2005 to $9.4 billion in 2006, but "findings point to stability in spa industry revenue as the change in revenue from 2005 to 2006 falls well within the margin of error"

And revenues from medical spas, which make up 7% of the industry, more than doubled, as cited from Spa Industry Statistics (2007). In general, the spa industry is additionally made up of 80% day spas, 9% hotel and resort spas, 3% club spas, 0.4% mineral springs spas, and 0.5% destination spas. She also points out the change in revenue by spa type from 2005 to 2006:

That each of these spa type categories enjoyed an increase in revenue except for day spas may point to a shift in customer motivation. The reasons why people visit spas are certainly changing. Let's look at the hot spa trends that the ISPA predicts for 2008:

Spas offering cooking experiences alongside their other treatments and classes, in response to consumers' increasing interest in "organizing vacations around food" - 19% of US-based spas do this right now.

Consumers are seeking healthy lifestyle training at their spas, and spas are responding." 51% of US-based spas offer educational programs and nutritional consultations, 40% offer healthy eating classes, 26% have educational offerings on obesity or weight gain issues and 17% offer exercise programs for children and teens."

More and more spas are offering packages for teens and children "where they learn how to deal with stress, eat nutritiously and care for their skin."

Corporations are discovering that every dollar spent on wellness programs returns tenfold in "lower medical claims, reduced absenteeism, improved productivity and other factors." Spa experiences are becoming the new employment benefit.

Wi-fi in relaxation rooms and biofeedback technology are just two of the ways spas are responding to consumers' high-tech lifestyle.

Spas are offering increasingly customized experiences: custom workouts, custom aromatherapy, custom treatment packages.

Look to see more spas opened by luxury brands, offering exclusive, "over-the-top" treatments and products to their affluent customers.

Some 76% of US-based spas are adopting "greener," more ecologically sustainable practices; "the spa community’s commitment to the environment is not a passing phase. On-site organic gardens; products made from locally-grown fruits, vegetables, herbs and plants; mineral makeup; and green building tactics are just a few of the ways that spa professionals are showing their commitment to the earth."

Statistics, please? Sure.

The global skin care market is predicted to be worth $44.8 billion by 2010, driven by an aging population, growing consumer affluence and the increasing importance of the emerging markets, according to a report by Global Industry Analysts.

Sales of skin care products - including face care, body and hand care and depilatories and sun care products - are expected to grow steadily throughout the rest of the decade, according to the report.
Although the US, Japan and Western European countries are currently the largest markets, the emerging markets are expected to lead future growth.

In 2007, 75% of skin care products sales were attributable to Europe, Asia-Pacific and the United States, however the report predicts that future growth will be driven by the Asia-Pacific countries.

On the one hand, there's slightly not-so-good news on the wire for makers of luxury products. "Faced with a slowing economy and inflation, retail industry sales are expected to experience slow growth this year, rising only 3.5% from last year, the slowest growth since 2002, according to the National Retail Federation," begins a recent industry report.

But what about the sluggish economy? Don't people stop pampering themselves? Apparently, no, which is great news.

Consumer spending is down due to concern about the economy and rising costs of necessities. And in a related article quotes Federal Reserve Chairman Ben Bernanke as predicting "sluggish growth" for the next several months "as shoppers hold back from making discretionary purchases--buying things they don't really need--in favor of spending their money only for practical, needs-based purchases."

However, this market sluggishness doesn't necessarily spell doom and gloom for the spa products industry. A huge portion of spa products are sold not retail but wholesale for use by estheticians upon spa patrons, and as we've already seen, the spa industry is enjoying a spate of growth right now.

Twenty-two percent of health club/gym owners will purchase spa products, predicts the club industry trade publication Fitness Business Pro--and one of their recent articles states that clubs grew 18.1% in the third quarter of 2007

Spa Finder notes that half of the day spas which responded to their recent survey stated that "retail business contributed around 10% to their gross annual revenue," showing that spa visitors don't limit their self-pampering to their actual time at the spa.

The spa and spa products industries appear well positioned to continue in good health through the predicted economic sluggishness of 2008.

Don't let slow growth in the cosmetics and spa products industries fool you. "While the cosmetics and toiletries market is expected to grow by only 1% a year between mid 2006 and 2009 in developed countries, Euromonitor International expect the natural and organic segment to rise at the impressive average of 9% a year between 2003 and 2008," says Beauty-On-Line.com's E-Beauty News, Newsletter No. 131.

They go on to quote Valérie Lemaire, manager of the cosmetics department at EcoCert: "We have certified more than two thousands products in 2005, which represents a growth of 80% compared to 2004.”

Beauty-On-Line.com isn't alone in these findings. As Happi, the Household and Personal Products Industry trade publication, puts it, "Natural is in.”

Consumers’ increased interest in maintaining both body and mind is causing the natural personal care products market to grow at a significant rate. The U.S. Market for Natural Personal Care Products report by the publishing division of MarketResearch.com, Packaged Facts, found that by combining grooming and beauty products free of synthetic ingredients with nutraceuticals and stress relief programs, extraordinary gains in the market are taking place.

According to that report, a 51.9% rise in sales took place between 1998 and 2004, which brought the industry to more than $2.6 billion. Then, in the following year, "the market rocketed to $4.3 billion and may reach $6.6 billion in 2010, a jump of more than 50%." Such huge market gains are quickly catching the eye of mass marketers such as Target, CVS, and Walgreens--and more.

Quoting Virginia Lee of Euromonitor International, the article goes on to say that "Old Navy, not known as a ‘natural’ retailer, partnered with Kiss My Face to introduce ONBody natural body care line this fall."

What do the above figures say for the future?

Quite possibly, nearly $11 billion in natural/organic personal care product spending in 2009, according to The Natural Marketing Institute.

To take a deeper look into the personal care consumer and their attitudes and behaviors as it relates to healthy and premium personal care products, NMI recently conducted a study entitled The Evolution of the Healthy/Premium Market for Personal Care.

The study found that although there is a strong desire for products offering organic and natural ingredients, consumers want even more in the way of benefits and premium ingredients. More than half (53%) are looking for products made with premium or higher-end ingredients, 56% are seeking fortification with special added ingredients and 62% have a desire for products that have a specific benefit/claim.

A more recent NMI report states that "total organic household penetration across six product categories is up from 57% in 2006 to 59%." Four of those six categories are:

Devoteds, the most committed to organic and its ideals, those most likely to have changed their lifestyle to integrate organic.

Temperates, those with modern organic attitudes who fit organic into their lifestyle, considering organic products a treat rather than a necessity.

Dabblers, those who are non-committal about organics and who see the movement as more about "hipness" than health benefits.

Reluctants are the least trustful of organic, believing that conventional products are just as good and probably better.

NMI tell us that the number of "devoteds" is up and "dabblers" are down, good news for any maker of organic products.

At last, what kind of natural spa products can I make?

Bath salt
Bath bubble
Bath bomb
Dead sea salt scrub
Face scrub
Body scrub
Mud mask
Body wrap
Lotion
Creme
Moisturizer
Shampoo
Hair Moisturizer
Sugar scrub
Chocolate lotion
Shea butter creme
Aromatherapy fragrance
Home fragrance
Massage oil
Body oil
Hair oil
Bar soap
Oatmeal soap
Milk soap
Seaweed lotion

Now, how much money can you make?

Depending on the types of mineral cosmetics you make and how you promote them, you can expect anywhere from 200% profit margin that can translate a conservative estimate of at least six-figure to seven-figure income annually. The sky is the limit. Once you have grown tremendously, you can be the next Body Shop or Bath and Body Works.

Need we say more?

This eGuide provides insightful information, advices and tips for anyone who is contemplating to break into as a natural spa products business owner with confidence. We have included a very long list of private label and contract manufacturers in the USA and Canada for you to start the production as soon as possible.

About the Authors

Jennie S. Bev is THE fashion, image and fun careers expert, whose reputation has been acknowledged by prestigious media internationally. She has been profiled and mentioned in Entrepreneur, Teen People, Canadian Business, Home Business, Dong (France), San Francisco Chronicle, The Independent, Daily Southtown, The Arizona Republic, Femina (Asia), and Dewi (Asia).

Editor-in-Chief Jennie S. Bev was named EPPIE Award finalist in Non-Fiction How To category for excellence in electronic publishing. She has published over 80 books and 1,000 articles in the United States, United Kingdom, Canada, China, France, Germany and Singapore, and Indonesia. She is also a college professor based in San Francisco Bay Area.

Co-author Nicole J. LeBoeuf-Little is an accomplished author, freelance writer, and web designer from the New Orleans area. She graduated from Metairie Park Country Day School and went from there to the University of Washington to pursue B.A. in English.

Her fiction and essays have been published in a diverse handful of literary and New Age magazines, including PanGaia. An aspiring novelist, she has been an annual participant in National Novel-Writing Month since 2002. She now resides in Colorado.

This 128-page instantly downloadable StyleCareer.com eGuide Breaking Into and Succeeding as A Natural Spa Products Business Owner brings you valuable insider tips, advice and suggestions not available elsewhere to help you embark on this highly lucrative career path.

TABLE OF CONTENTS

The Myths, the Realities, and the Basics
If I don't know anything about the business...
If I don't have a formula...
If I don't have sales skills...
If I don't have an upscale location...
If the economy isn't booming...
What are the benefits of starting this business?
Is this a high-cost business? I don’t know whether I have the starting capital.

Spa Industry and Natural Spa Products in A Nutshell
Statistics of Spa Industry
Types of Spa
Airport Spa
Club Spa
Cruise Ship Spa
Day Spa
Destination Spa
Medical Spa
Mineral Springs Spa
Resort Spa
Introduction to Spa Treatments
Cosmetic Treatments
Massage
Medical Treatments
Metaphysical Treatments
Indigenous Treatments
Statistics of...
Cosmetics Industry
Spa Products
Natural Cosmetics and Spa Products
Classifying Cosmetics
Legally - in Brief
Census Categories
Classifications of Spa and Cosmetic Products

Being “Natural” and “Organic”
What do "natural" and "organic" mean in the cosmetics industry?
Trends in Natural and Organic Cosmetics and Spa Products
Seeking Tranquility
Upholding Fair Trade
Improving Our Health
Legal and industry requirements
Safety First
Defining Cosmetics
Adulterated Products?
Labeling
The Principal Display Panel
Declaring Your Ingredients
Warning Statements
Making Claims
Trade organizations for further information

Starting A Natural Spa Products Line
Developing Your Product Line
Mother and Baby
The Anti-Aging Clinic
Unique Local Inspirations
Looking Good and Feeling Great at the Beach
An Aromatherapy Bouquet
Furnishing the Home Spa
Choosing A Brand, Choosing A Name
Learning More

Production and Private Labeling
Formulas
Buying Wholesale Products and Packaging
Private Labeling
Contract Manufacturing
Trade Associations of Private Labelers and Contract Manufacturers

Marketing Your Spa Products
Marketing Vectors
Online Retail
Approach Spa Buyers Directly
Through A Distributor or Wholesaler
Top Trade Shows and Expos Not to Be Missed
...as a marketer of spa products
...as a buyer of materials and manufacturing/private labeling services
Directories of Trade Shows
Renting A Booth at Trade Expoes

Being Successful
Potential: Unlimited
Starting Your Brand through Private Labeling
Local Artisan Spa Products
The Spa Party
Success Traits
Tips from Successful Spa Products Makers
Getting Expert Sales Help
Getting Reviewed Online
Joining Networking, Trade and Professional Associations

Success Stories
Artisan Naturals
Cactus & Ivy

Fragrance and Flavor Laboratories
Private Label and Contract Manufacturing Companies

This eGuide literally saves you hundreds or even thousands of dollars spent on professional workshops and training and hundreds of hours of research. It will help you break into the career of your dream faster without having to repeat the same mistakes that most newcomers do.

We have also included resources on the following:

Where to outsource the private label or contract manufacturing of your natural spa products line, which include a long list of US and Canada-based manufacturers and laboratories.

You can have this exclusive eGuide right away by instant download for only $139.95, which you will earn many times over with your first paid job. This special low discount price is reserved for today, Wednesday, 10-Mar-2010 05:34:31 PST only. (Regular price: $159.95)

Breaking Into and Succeeding
as A Natural Spa Products Business Owner
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